Apple shares reach a new record thanks to the new product updates presented by the company

The WWDC keynote offers analysts "the certainty that Apple is still driving innovation" and pushes the title to the sixth new closing high this month.

+ 2,13% for AAPL

Le Apple Inc. shares hit another record on Tuesday. Analysts say it is due to an enthusiastic reaction from investors to the company's intention to insert customized processors into the Mac and to work on a greater integration of its various operating systems.

Apple AAPL, with a + 2,13% on the shares, closed the session at $ 366,53. It is the sixth time this month that the title closes a session at a record high. The stock has experienced a 63% increase in the past three months, while the DIA Jones Industrial Average DJIA - which considers Apple as a component - has marked a + 0,50% gaining 41% in the same period.

The views of analysts

Apple's presentation during the WWDC developer conference - in which the company previewed software updates for its various devices and confirmed rumors that it plans to insert custom chips into its Macs in the next two years - is been hailed by most analysts.

"Perhaps the biggest achievement of today's event was reassurance that Apple is still driving innovation and new ways of using hardware and software in technology," wrote Wamsi Mohan of the Bank of America.

He claimed to have a purchase rating and a price target of $ 390 on Apple's stock. UBS analyst Timothy Arcuri said that the announcement of the Apple chip marked "a continuation of its vertical integration strategy after years of convergence in its mobile device and MacOS".

The price target falls

In a note to customers, Mercuri raised its price target to $ 400 from $ 325, keeping the purchase rating fixed. Andrew Uerkwitz of Oppenheimer called the decision to introduce custom Mac chips a "historic move" that confirms expectations of the work Apple is doing to bring all the products of its ecosystem closer together.

He reiterated his outperformance rating and a target price of $ 320. But the praise to society was not universal, as some analysts focused on what was missing from the event.

"Apple has practically not provided updated operational or financial metrics, has little to say about the progress of Apple TV +, has chosen not to comment on the current regulatory control of developers on the App Store and has provided relatively marginal updates on key initiatives such as health or ARKit, ”said Toni Sacconaghi.

He maintained a market rating, but raised his price target to $ 375 from $ 285. Instinet's Jeffrey Kvaal called the presentation uninspiring by stating that Apple "may have missed an opportunity to launch more features related to the post-pandemic world or its next 5G smartphone." It has a neutral rating and a $ 250 price target on Apple stocks.