Bakkt Holdings, the digital asset marketplace behind the Bakkt app, has announced a partnership with Quiznos, a quick service restaurant (QSR), to launch its first pilot program that allows Quiznos customers to pay with bitcoin (quotation BTC) to select various positions.
Pilot program throughout Denver, USA
The pilot program will be available at select Quiznos locations across the Denver (USA) market, including the busy Denver airport headquarters, starting in mid-August. “This is an exciting time for us as we connect the next generation of customer experiences to digital economy,” said Sheela Zemlin, Bakkt's Chief Revenue Officer.
“Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to leverage new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market. We will closely observe the performance of this pilot project, with the potential to expand the partnership to other Quiznos locations across the country. ”
“Collaborating with an innovative platform like Bakkt attracts us for a variety of reasons, mainly because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction,” said Mark Lohmann, president of REGO Restaurant. Group, which owns Quiznos and other national QSR chains.
“As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative payment options and cryptocurrency, we are thrilled to offer customers another affordable way to purchase a meal, in this case, through the resource portfolio. digital Bakkt ".
Bakkt strengthens its payments network
To begin the launch, Quiznos' select locations in the Denver marketplace will pave the way for a new and innovative payment method for customers to purchase their next bitcoin meal using the Bakkt app. Customers who download the Bakkt app, buy bitcoins, and use it to purchase their next Quiznos meal will receive $ 15 in bitcoins as a reward. Bakkt continues to expand its partner ecosystem to make digital assets liquid like fiat currency, and the company continues to find new and innovative ways to establish cryptocurrency as a simple payment option in consumers' daily lives. Through a partnership with Bakkt, merchants and franchisees have the opportunity to accept bitcoin payments from consumers while benefiting from a cash payment experience.
With the ability to use bitcoin as a form of payment, convert it into gift cards, cash, or use it in other ways in combination with loyalty points and reward points on the platform, Bakkt is empowering and strengthening its growing partner network to tap into the great opportunity. of customer engagement. Bakkt aims to help partners facilitate new customer experiences by leveraging emerging digital solutions that offer a frictionless customer journey, while providing greater choice and flexibility.
