Burberry has announced the debut of its partnership with Mythical Games, launching a collection of non-fungible tokens (NFTs) in their flagship title, Blankos Block Party.
Sharky B in the game
Blankos Block Party is an open world multiplayer game with NFT vinyl toys that players can collect, upgrade and sell. By introducing these playable NFTs, Blankos Block Party is creating a new play-to-earn system and paving the way for more digital ownership in games.
The partnership offers the game the opportunity to celebrate the Burberry brand values of creativity and freedom of expression, with the partnership reflecting the fashion house's long-standing spirit of going further to forge lasting bonds with its communities.
Adorned with Burberry's new TB Summer Monogram and inspired by the brand's Animal Kingdom house code, the limited edition Burberry Blanko - a shark named Sharky B - is an NFT that can be bought, upgraded and sold inside the Blankos Block Party Market.
More accessories on the way
As part of this collection, Burberry will be launching their own branded in-game NFT accessories, including a jetpack, bracelets and pool shoes, which players can apply to any Blanko they own.
Rod Manley, Burberry Chief Marketing Officer, said: “Pushing boundaries through experimentation is at the heart of what we do at Burberry and we continually seek to connect with our communities in the spaces they love. With this exciting concept, we are able to unlock true value for the gaming community by encouraging players to interact with our brand in an environment that celebrates art, design and exploration.
“Play is a unique space for us to test, learn and experience digital innovations that embody our values and celebrate creativity among our communities. Partnering with Mythical Games feels like a natural next step, moving beyond our in-house games by bringing the Burberry universe into an established environment. It was great to work so closely with Mythical Games to bring this new customer experience to life. ”
Nicole Yang, vice president of marketing at Mythical Games, added: “Mythical is transforming the way creators and brands interact with their audiences through blockchain and player ownership. The Burberry x Blankos collaboration is a highly anticipated novelty for both of our companies: the first NFT collection for Burberry and the first luxury brand at Blankos Block Party ”.
Limited Edition Burberry Blanko will be available for in-game purchase for all Blankos Block Party players worldwide starting August 11, 2021.
