on the crypto
The developers of the eponymous “DOGE Killer” Floki Inu have apparently hired the famous British professional boxer, Tyson Fury, to promote memecoin to his two million followers on Twitter.
In a short promotional video posted on his Twitter page, the heavyweight world champion wore a FLOKI hoodie while reading a script, urging his followers to join the Floki bandwagon.
Fury said the memecoin project is currently establishing "massive partnerships" around the world, ending the video with an enthusiastic fake cry of "Valhalla".
Valhalla is allegedly a flagship utility product from Floki Inu, with a play-to-earn NFT gaming metaverse still in development.
Crypto Twitter doesn't like Fury
Fury's attempt to promote Floki Inu on his page was not appreciated by cryptocurrency enthusiasts on Twitter. While his post received applause from the so-called Floki Vikings, the vast majority of responses turned against the boxer.
Users were quick to point out his apparent lack of genuine interest in the project he was promoting, which was evident in his struggle to pronounce the project's name and terms.
Some called the performance "awkward" and "horrible", with one user even suggesting that Fury should have fired his agent.
Danny Scott, the CEO of UK-based cryptocurrency exchange CoinCorner, also criticized Fury for pushing his fans to "lose money".
It's not the first time
This isn't the first time a celebrity or superstar has been targeted for promoting cryptocurrency investments to a global audience.
In 2018, famed American boxing champion Floyd Mayweather ran into trouble with the United States Securities and Exchange Commission (SEC) for promoting a fraudulent ICO.
Mayweather subsequently paid over $ 300.000 in fines while signing a deal not to promote any titles, both digital and non-digital, for three years.
More recently, Spanish regulators have warned legendary footballer Andrés Iniesta that it is unwise to promote cryptocurrency investments after he has been seen praising Binance.
Floki Inu under the radar of regulators
Memecoin has caused a sensation in recent months due to its rather "aggressive" marketing strategy.
In early October, a group of anonymous Floki Inu promoters posted an announcement via the UK's Transport for London (TfL), taking advantage of the city's underground stations and buses to promote the token.
However, just three weeks later, the British government banned those ads and banned any other cryptocurrency promotional campaigns in the country, claiming they were "unethical". In short, better invest in the most reliable cryptocurrencies!
