In collaboration with Socios.com, a blockchain-based "vote and reward" app that uses Chiliz ($ CHZ) encryption and is focused on the entertainment and sports industry, Juventus announces the launch of the first offering of token to the world (FTO). Its main goal is to facilitate related activities carried out by this Italian football team. By using Juventus Token Fans ($ JUV), football team fans will now be able to vote for some specific decisions made by the team and also earn while doing so.
This is the first time in football history that a large club will be tokenized on the blockchain. It is also one of the most significant main moves made simultaneously, throughout the history of cryptocurrencies. This is because Juventus currently has a large fan base worldwide, estimated at around 423 million, who are involved daily and are doing a lot to promote $ JUV.
According to Chiliz & Socios.com founder and CEO Alexander Dreyfus, the birth of the $ JUV token will do wonders for football, but also for blockchain and cryptocurrency adoption. Dreyfus said:
“Juventus tokenization is an important moment for football, but it is also a huge step forward in the mainstream for blockchain and cryptocurrency. Through Socios.com, fans are introduced to the world of cryptocurrencies, as well as a blockchain platform where they can take part in the club's decision-making process using digital resources. "
Juventus have already given fans the first opportunity to participate in this process via Socios.com, as the club tries to decide the official music of the platform that will be used to replace The Fratellis' Chelsea Dagger, the song that currently plays every time. that the Juventus team scores a goal at the Allianz stadium. Voting has already started and fans can choose from four options including Blink 182's All The Small Things, Blur's Song 2, House of Pain's Jump Around and POD's Boom. The club has no intention of revealing the winner in advance. will only do next year at the Allianz Stadium, whenever the club scores its first goal. In the coming season, there will be more opportunities for fans to vote on the decisions that will be made by the company.
Only $ JUV holders will be able to participate in the voting process and even if the platform does not say the minimum amount required to be eligible to vote, each token should be priced at around € 2. However, interested users should be aware that the price is subject to fluctuations, which depend solely on the current rate of $ CHZ, Socios.com's native token. It is now trading for around $ 0,0115 and its value is currently growing.
Next year, Socios.com also plans to kick off a new offering that will support social interaction and allow fans to chat with each other, as well as offering the opportunity to exchange tokens directly.
The platform also announced that the initiative will be extended to other clubs by the end of the first quarter of 2020, including Paris Saint-Germain, Atlético Madrid, Galatasaray, Roma and West Ham.
