AS Roma has signed a three-year contract with the fintech blockchain Zytara Labs worth 36 million euros (42 million dollars).
AS Roma signs a 42 million dollar agreement
Zytara Labs, a blockchain company, has signed a $ 42 million partnership with AS Roma. The agreement will last three years and will include sponsorship of the match jersey, NFT souvenirs and increased contact between fans and clubs.
The legendary Italian football team will be fully incorporated into Zytara Lab's DigitalBits blockchain network, with the DigitalBits emblem appearing on the home, away, third and goalkeeper jerseys of the top men's and women's teams.
The deal will be marked in an unusual way, with the first eleven jerseys of the 2021-22 season sold during a friendly between Rome and Montecatini. Additionally, 25 commemorative gold rings will be available for purchase, while the remaining 25 will go to Roma Cares, a charity founded by current Serie A players.
Guido Fienga, CEO of AS Roma, commented on the partnership between AS Roma and DigitalBits:
“We couldn't be more excited to have AS Roma officially join the DigitalBits ecosystem. DigitalBits is a blockchain known for its speed, efficiency and sustainability: traits that reflect the values of our club and will allow us to deepen engagement with our fans around the world in numerous ways. "
The founder of Zytara and the DigitalBits blockchain, Al Burgio, said:
“This historic relationship with AS Roma, one of the most legendary football clubs in the world, is transformative, not just for Zytara and DigitalBits, but for the entire blockchain industry. AS Roma will broaden the collective imagination by demonstrating how blockchain technology can be exploited to elevate the connection between sports teams and their community of fans and other supporters ”.
AS Roma will sell the first 11 jerseys of the 2021/22 season worn by the Giallorossi players during the friendly between Rome and Montecatini to commemorate the start of this partnership.
A good cause
All proceeds from the purchases will be donated to Roma Cares, a public foundation that supports local communities and promotes social solidarity through a number of projects, according to AS Roma.
DigitalBits' blockchain network can process thousands of transactions per second (+10.000 TPS), with 3-5 second confirmation times and cheap transaction fees (0,00001 XDB per transaction). Individuals and companies have started looking for greener alternatives as concerns about energy use continue to plague blockchain networks like Bitcoin and Ethereum, which use a Proof-of-Work consensus method. Compared to nodes operating within many Proof-of-Work blockchain networks, DigitalBits blockchain nodes are lightweight and can run at a relatively minimal cost.
Although AS Roma is not the first European sports organization to partner with a blockchain company, this agreement is notable as it is the largest relationship between a blockchain company and a traditional sports club in terms of contract length and gross value of the agreement. sponsorship.
